PR Wise: The Presidency, Pantami and Mbaka [opinion]

For DSO, a new life in a season of expectations

By Yushau A. Shuaib

IN  public relations practice, decision-making processes on an issue and crisis management are always the toughest before any act of communication can be effectively executed. Unlike journalism that feasts on bad news, which is what sells, the tradition of public relations or PR is to engage in ‘damage control’ through effective crisis communication strategies.

The key to successfully navigating a crisis is through preparation and teamwork, as the communicator needs a fast and carefully crafted response to minimise damage and prevent reputational erosion.

I…

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