By KATE FELDMAN
“Squid Game” may be the hit of the fall, but it also seems to be an unfathomable financial boon for Netflix.
The Korean drama, about people competing for their lives and a payoff, cost the streaming service $21.4 million for the first season, or about $2.4 million per episode, Bloomberg reported Saturday. In return, Netflix has pulled in $891.1 million in what they call “impact value,” a proprietary measurement that balances viewership with income.
By comparison, Shonda Rhimes’ “Bridgerton,” Netflix’s biggest launch to date, cost a rumored $7 million per episode.
The same leaked document included more specific viewership numbers than Netflix publicly releases.
Approximately 89% of people who started “Squid Game” watched at least 75 minutes and 66% of viewers, or 87 million people, finished the entire season within the first 23 days of its release, according to Bloomberg.
In total, viewers have watched more than 1.4 billion hours in the dystopian world.
Netflix previously announced that 132 million people had watched at least two minutes of “Squid Game.”
“We did not see that coming, in terms of its global popularity,” CEO Ted Sarandos said last month at Vox Media’s Code Conference.