Brad Pitt has stepped into the world of beauty by launching a skincare line — and it’s for all genders.
“Le Domaine,” which the actor co-founded with organic wine growers the Perrin family, seeks to slow the process of skin aging so that everyone — regardless of gender or skin type — can age well, according to the company’s website.
“I don’t want to be running from aging,” Pitt told Vogue in an interview published Wednesday. “It’s a concept we can’t escape, and I would like to see our culture embracing it a bit more, talking about it in those terms.”
He added that, while the idea of anti-aging is “ridiculous” and a “fairytale,” “what is real is treating your skin in a healthy manner.”
The Cream and the Serum from Le Domaine. Credit: Le Domain Skincare
The products, which range from $80 to $385, feature two exclusive, patented active ingredients GSM10 and ProGR3, the website adds.
GSM10 is made from a combination of marc from grenache seeds, syrah seeds and skins beneficial to the skin microbiome, according to the beauty line. It has antioxidant properties, works against the destruction of collagen, and can help balance the skin, Le Domaine adds.
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ProGR3 is made from a combination of natural molecules found in plant extracts, vine cuttings, chamomile and green tea, the website says, adding that it targets the visible signs of skin aging.
“I mean, I’m the kind of person who will change hotel rooms if I can smell the cologne of the last person who stayed there. It’s too much. It’s too strong. Keep it subtle,” added Pitt. “Let people come to you. Don’t force it on others. That’s my feeling.”
The genderless skincare range focuses on “green beauty.” Credit: Le Domain Skincare