Media professionals and academics met Wednesday to discuss the financial viability and sustainability of the media in Nigeria.
The experts spoke at a conference hosted by the International Centre for Investigative Reporting (ICIR) in Abuja to commemorate the 10th anniversary of the organisation.
Speaking at Wednesday’s event, the Executive Director and Founder of the ICIR, Dayo Aiyetan, said it is imperative to hold a national conversation about the future of the media in Nigeria, particularly its viability and profitability.
Mr Aiyetan said Wednesday’s event was organised to serve as a starting point for the discussion. He called on professional bodies and media associations to organise a broader event about the future of the media.
“Many news organisations are not profitable because of dwindling sales and advertising revenue. Many media companies cannot pay salaries and are laying off staff. The media in Nigeria is haemorrhaging,” he…
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