Independent
Martin Lewis has offered advice for people who want to try to avoid Amazon’s price increase for its Prime subscription.
Prices will go up by as much as 43 per cent, the shopping giant has told customers.
In the UK, the annual cost will go from £79 to £95, a 20 per cent increase. A monthly subscription will go from £7.99 to £8.99.
The new prices will go into effect from September 15 for new customers. Existing customers will see the new prices from the next renewal after that date.
The finance expert advised people that the delay means they will be able to lock in the old price for up to a year, if they subscribe now.
“If you currently pay monthly and you want to keep it, then the best thing you can do, provided you can afford it, is convert now to the annual package, and then you lock in at £79 for the next year, forstalling the rise”, Mr Lewis said.
“If you’re an annual payer it’s more difficult, though if your subscription is due to renew in the few weeks after the 15th of September you could cancel just before that and then get a new subscription at the £79 … forstalling that rise just for a little bit”.
Amazon’s email sent to customers gave no information about why the price was increasing. It only detailed how much prices would be going up by, commit to “continue to focus on making Prime even more valuable for members”, and pointed to the benefits that the membership brings…
