With data becoming more affordable, Africans are spending one-third of their day on their phones

TECH CABAL

Reports from Data Sparkle, a data and analytics platform for emerging markets, have shown that Africa has over 270 million monthly active users who spend one-third of their time on mobile apps.

As the world moves towards a more digital landscape, more people rely heavily on their mobile devices for a lot of activities. Per a new report [pdf] from Data Sparkle, Africans spend one-third of their daily life—over 4 hours each day—on their mobile phones, using an average of 12GB of data monthly.

The report, named “The Changing Landscape Of Africa’s Mobile App Market”, analyses Africa’s mobile market’s transformation in the past year by examining various aspects, including the behaviours and preferences of mobile users, the apps that have gained popularity, and the contributions made by developers. According to the report, Africa had over 270 million monthly active users of mobile apps as at the end of 2022, representing a 14% rise from the beginning of the year.

Data is becoming more affordable in Africa

According to the report, Africans use an average of 12GB of data monthly. Mobile internet has become more affordable lately, with the cost of 1GB of data dropping across the continent. Between 2019 and 2022, the average cost of 1GB of data dropped by 38% in Egypt, 69% in Kenya, and 91% in Nigeria. In 2022, the average cost of 1GB across 13 African countries was less than US$1.

Africans spend a tiny fraction of their income on data subscriptions 

In today’s digital-centric society, more people rely on the internet to stay in touch with  friends and family, work and do business, thereby spending more on data subscriptions. According to the Data Sparkles report, most users spent an average of $5-15 monthly on data subscriptions- a meagre fraction of their average monthly income. Kenyans spend 7.9% of their income on data subscriptions, while Nigerians spend 6.2%. Egyptians and South Africans spend 3.8% and 1.9% of their income on data subscriptions respectively. 

The report also showed that users from Egypt and Kenya consume the most data monthly, with averages of 24.3GB and 14.1 GB respectively in monthly data subscriptions.

African mobile phone users are night crawlers

According to the report, most Africans used their phones mainly at night— – after 6 pm, with phone usage peaking between 7 and 9 pm. Also, Africans spend one-third of their daily life—over 4 hours everyday—using their mobile phones. A large portion of this time is spent on communication and social apps. In contrast, a minute fraction is spent on news, books and music apps. On average, African users spend up to 23 hours monthly on social media, split among popular social media platforms, Facebook, Tik Tok, Youtube and Instagram.