Infinix, a leading smartphone brand, recently hosted a media parley in Lagos, Nigeria, aiming to establish strong relationships with prominent media houses. The event witnessed the presence of esteemed media professionals and representatives from various organizations. During the parley, key insights were shared by Infinix representatives, highlighting the brand’s commitment to continual improvement and investment in the Nigerian and African markets.
Understanding User Needs: Video Quality and Faster Charging
According to Mia Liu, the Global PR Director of Infinix, Infinix doesn’t just manufacture smartphones but actively conducts research to identify the most critical requirements expressed by smartphone users. Research conducted across various states in Nigeria revealed that users highly prioritize video quality and faster charging.
In response, Infinix aims to address these demands by providing superior smartphone experiences to its customers. The brand aspires to be…
