NAIRA METRICS
The United States’ largest retailer, Walmart has stopped advertising on the platform X, owned by Tesla CEO Elon Musk.
This decision marks a departure from X after Musk’s recent string of disparaging comments and positions Walmart as the first major company to distance itself from the controversial platform, a report by Bloomberg has said.
Based on reports, Walmart has chosen to discontinue its advertising on X, citing a preference for alternative platforms that better connect with its customer base. The retail company joins Disney, IBM, Sony and other companies to “abandon cart” on the X platform.
What Walmart said
- “We aren’t advertising on X as we’ve found other platforms to better reach our customers,” a Walmart spokeswoman stated.
She declined to say when the change takes effect or what motivated it.
Joe Benarroch, X’s head of business operations, said via email that Walmart “has a wonderful community” of more than 1 million followers on X, and that most of the site’s users do their shopping online…
