I went from newspaper sales rep to reporter and now varsity don – Prof Ayuba

DAILY TRUST

Professor Bello Ayuba was once a sales representative with the New Nigeria Newspaper in Bauchi. He later become a reporter with Today’s newspaper and subsequently switched to academics as a lecturer at the University of Abuja where he has become a professor.

Recently, the University of Abuja don visited his former colleagues in Bauchi and had an interactive session with them. He shared his experiences to encourage and inspire friends and former colleagues, as well as younger journalists.

Professor Bello Ayuba – a professor of Business Administration, is currently the Principal Private Secretary to the Kaduna State governor Uba Sani. He had his primary and secondary school education in Zaria and went to Bauchi in 1984, where he started his career as a sales representative with the New Nigeria Newspaper.

Ayuba disclosed that apart from working for the New Nigeria Newspaper, he was in charge of the sales of national dailies, newspaper and magazines in the whole North East subregion.

“While serving as sales representative, I knew that I wouldn’t want to end up as a sales rep even though I was making money. As a sales representative, I get commission from any newspaper sold out by the vendor. I have either two or three kobo commission whether it is Punch, Vanguard, New Nigeria, Democrat or Reporter in the whole North East. I was making money but I had to prepare myself for the challenges ahead.

“If you are here today, you may not likely be here tomorrow. Things keep changing; you can see the dynamic nature of the environment, how everything is changing.”