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Is £100m the new normal? Inside the PL’s transfer price explosion

The average cost of a top-end signing in the Premier League has exploded. The £100m-plus player is no longer an outlier, but becoming increasingly commonplace.

July 22, 2026 Football Sky Sports Football

The average cost of a top-end signing in the Premier League has exploded. The £100m-plus player is no longer an outlier, but becoming increasingly commonplace.

This story was indexed from the original publisher. Read at Sky Sports Football

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