ROBERTO WAKERALL-CRUZ FROM THE POST MILLENNIAL
CNN reportedly wrapped up 2024 with the lowest audience numbers in its history. This is despite election years usually drawing more audience to news outlets in general.
From December 26, 2023, through December 15, 2024, CNN averaged just 93,000 viewers in the key 25-54 demographic and 488,000 total viewers, according to Nielsen Media Research as reported by the Washington Examiner. This trailed Fox News, which dominated with 1.46 million total viewers.
The poor performance follows disappointing election night coverage, where CNN drew 5.1 million viewers—a massive 44 percent drop from its 2020 election coverage. In comparison, Fox News attracted 13.6 million viewers during the same event.
CNN wasn’t the only left-wing media outlet that had struggles this year. MSNBC averaged 86,000 viewers in the 25-54 demographic but outperformed CNN in total viewers with 806,000. Reports on Thursday revealed MSNBC requested pay cuts from anchors Joy Reid and Stephanie Ruhle to retain their roles, following a $5 million salary reduction for Rachel Maddow.
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