Designer reveals hidden message of Melania Trump’s viral inauguration hat

Eric Javits, the designer and creator of the boater hat that Melania Trump wore to Monday’s inauguration of her husband, President Donald Trump, has revealed the meaning of the headwear.

“It’s a time of some restraint, and it’s really sort of a turning point to more conservative values, I think,” Javits told ABC News of the wide-brimmed garment that became a meme and went viral for the way it appeared to get in the way of a kiss between the couple.

The first lady was likely “thinking of protocol and looking very elegant and very simple in a way” when it came to the hat choice, Javits told ABC.

“It still was a very powerful visual message,” he added.

Javits on Instagram called it “my great honor and privilege to create the hat our First Lady, Melania Trump wore for the inaugural swearing in of our 47th President!”