A newly released Jumia report has said that e-commerce in Africa is set to surpass half a billion users by 2025.
The report titled “Top Trends Defining 2025’s E-commerce Future” highlighted that these trends signal new opportunities for inclusivity, innovation, and customer-centric strategies.
According to the report, e-commerce is poised for a transformative year in 2025, driven by technological advancements, evolving consumer behaviour, and the urgent need for innovation.
“With online retail projected to account for 23 per cent of global purchases by 2027, businesses must adapt swiftly to remain competitive in this dynamic landscape,” the report said.
“In Nigeria, where over half the population resides in rural areas, access to reliable e-commerce services has been limited,” it noted.
The report, however, noted that companies are now addressing this gap through hyper-local distribution hubs and community-driven…
Connect with us on our socials: