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IMAX’s CEO isn’t buying Disney’s ‘Infinity Vision’ pitch for ‘Avengers: Doomsday’: It’s just ‘marketing’

IMAX CEO Rich Gelfond reacted to Disney's "Infinity Vision" format for "Avengers: Doomsday," saying it's just marketing.

July 23, 2026 World Business Insider

IMAX CEO Rich Gelfond reacted to Disney’s “Infinity Vision” format for “Avengers: Doomsday,” saying it’s just marketing.

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