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Cracker Barrel CEO out on heels of failed rebrand that removed Uncle Herschel logo, infuriated customers

Julie Masino exits as Cracker Barrel CEO after the failed logo change and rebrand that removed Uncle Herschel sparked accusations of going "woke."

July 27, 2026 World

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Julie Masino exits as Cracker Barrel CEO after the failed logo change and rebrand that removed Uncle Herschel sparked accusations of going "woke."

Julie Masino exits as Cracker Barrel CEO after the failed logo change and rebrand that removed Uncle Herschel sparked accusations of going “woke.”

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