Fox News will serve as the ‘loyal opposition’ to Joe Biden, CEO Lachlan Murdoch has announced – adding that the move was designed to boost their ratings.
In what was seen as the most frank assessment of the network to date, Murdoch, the eldest son of Rupert Murdoch, abandoned any pretense of being impartial.
Speaking on Thursday at a Morgan Stanley conference, the 49-year-old said that Fox News was aiming to echo MSNBC’s success in acting as the main White House critic.
‘The main beneficiary of the Trump administration from a ratings point of view was MSNBC, and that’s because they were the loyal opposition,’ Murdoch said of the rival cable network, as reported by NBC.
Lachlan Murdoch, seen in 2018, told a conference on Thursday that Fox was ‘loyal opposition’
Lachlan, left, with his father and brother James at Rupert Murdoch’s 2016 wedding to Jerry Hall
Murdoch said his network will be ‘loyal opposition’ to Biden, and ratings would soar as a result
‘That’s what our job is now with the Biden administration, and you’ll see our ratings really improve from here.’
Fox News has sought to cater to a conservative audience since Rupert Murdoch, launched the cable channel in 1996 under the leadership of Roger Ailes, the network’s CEO for two decades.
Until 2017, however, the news organization declared that it was ‘fair and balanced’, seeking to distance themselves from their highly partisan opinion show hosts.
Murdoch took over as CEO in March 2019.Â
Fox News became an unapologetic bastion of pro-Trump rhetoric over the last five years, and Murdoch’s comments suggest they intend to remain so.
Sean Hannity, above, is one of Fox News’ biggest stars and among the most critical of Biden
Tucker Carlson, another Fox megastar, wins huge ratings with his attacks on the Left
His remarks also suggest that they intend to regain some of the ground lost to even more conservative rivals, such as Newsmax and OAN. Fox News called the election for Joe Biden at the…
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