Burger King, the world’s second-biggest burger chain, is planning to come to Nigeria. While this might be exciting news, the current economic situation – high inflation, unemployment and rising poverty levels – makes many wonder why the burger chain is coming at this challenging time, and what tricks it may have up its sleeves to survive.
The Nigerian market is no doubt attractive to international investors due to its young population of over 65 percent. However, due to current economic realities and tough business environment, many foreign companies have left the country….
