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MSCHF has not responded to repeated requests for comment about the lawsuit.
Lil Nas X isn’t named as a party in the lawsuit. Representatives for the musician did not respond to calls or emails requesting comment Monday night.
“MSCHF and its unauthorized Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike,” the sportswear company says in its complaint. “In the short time since the announcement of the Satan Shoes, Nike has suffered significant harm to its goodwill, including among consumers who believe that Nike is endorsing satanism.”
In its complaint, Nike said the Satan Shoes prominently feature Nike’s famous Swoosh logo.
The day after Lil Nas X released the music video, he responded to the backlash with a post saying, “I spent my entire teenage years hating myself because of the s**t y’all preached would happen to me because i was gay,” he wrote. “So i hope u are mad, stay mad, feel the same anger you teach us to have towards ourselves.
Trademark attorneys weigh in
The entire episode has all the ingredients for a potential landmark legal battle over the current limits of intellectual property law, according to multiple trademark attorneys, who say Nike has strong grounds for its lawsuit.
“Yes, Nike has a colorable case for trademark infringement and dilution by…
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