Can Brands Benefit From Corporate Social Responsibility initiatives?

Most times, when we hear the term, Corporate Social Responsibility (CSR), especially in this clime, pictures of employees cleaning the streets near their base of operation, or the donation of a renovated or newly built road by a company, or the beautification of a roundabout, or on a grander scale; donation of a hospital ward, or renovation of a block of classrooms in a school or the donation of a lecture theatre to an institution of learning, readily come to mind. All these can qualify as CSR initiatives. However, there is more to CSR than the ‘one off, photo-ops’ that most brands…