Amazon usually holds Prime Day in the summer, but last year it was postponed until October because of the pandemic. Amazon said that last year’s Prime Day was its best on record.
Prime Day, which has taken place since 2015, only makes up around 1% to 2% of Amazon’s annual sales, analysts say. The vast majority of the company’s offerings on Prime Day in the past are exclusive to Prime members — the $120-a-year subscription that offers customers music, movies, TV shows and free shipping. Amazon holds the event each year to build loyalty with Prime subscribers and hook new shoppers to the…
