Goldman’s Posnett Says Rise of Creator Economy Is Driving M&A

Technology and media companies figuring out how to dominate the new streaming landscape are turning to deals to gain scale, according to Goldman Sachs Group Inc.’s Kim Posnett.

When people can walk around with their “entire content library in their pocket,” Posnett said, that leaves companies “trying to figure out how they become the direct-to-consumer platform that consumers can’t live without.”