Kanye West said he’s terminating his rocky two-year-old partnership with the Gap because of “substantial noncompliance.”
His lawyer Nicholas Gravante said in a statement Thursday that West was left with “no choice but to terminate their collaboration” because he alleges the retailer breached their partnership by not opening branded Yeezy stores and distributing his apparel as originally planned, among other issues.
West later appeared on CNBC’s “Closing Bell” on Thursday, describing his frustrations with the retailer.
“It was always a dream of mine to be at the Gap and bring the best product possible to the masses,” he told the network, adding that he envisioned top-quality items that could be sold for $20. But, he says, he wasn’t ultimately able to set the price he wanted for the resulting collection.
“Sometimes I would talk to the guys, the leaders, and it would be like I was on mute or something.”
Gap: ‘Vision is not aligned’
Gap Inc. (GPS) confirmed it is pulling the plug on the Yeezy partnership via an internal company email late Thursday that was seen by CNN Business.
“We wanted to address the headlines of today and the past several weeks related to Yeezy Gap. Simply put…while we share a vision of bringing high-quality, trend-forward, utilitarian design to all people through unique omni experiences with Yeezy Gap, how we work together to deliver this vision is not aligned. And we are deciding to wind down the partnership,” Mark Breitbard, president and CEO of Gap Brand, said in the email.
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