NAIRAMETRICS
Nigerian singer Ayra Starr has emerged as the most-streamed female artist in three African countries—Nigeria, Ghana, and Kenya—according to Spotify’s 2024 Wrapped findings.
The streaming platform highlighted Starr’s monumental success, reflecting the growing impact of female artists in Sub-Saharan Africa’s music scene.
Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, made the announcement on Saturday, noting that Starr’s dominance extended across multiple territories, underscoring her global appeal.
In Nigeria, Starr led the list, followed by prominent artists such as Tems, Qing Madi, Billie Eilish, and SZA. Ghana’s top streamers mirrored the Nigerian rankings, with Ayra Starr, Tems, and SZA taking the lead, while Kenyan listeners also gravitated towards her, ranking her as the most-streamed female artist alongside SZA and Rihanna.
The prominence of Nigerian artists in these countries shows the rising global footprint of Afrobeats and its leading female voices.
“When it comes to Sub-Saharan Africa’s most streamed female artists, there’s no overlooking the allure of Nigerian icons,” Okumu remarked. Starr’s breakout success with her album The Year I Turned 21 and her international tour showed her position as a key figure in the industry. Her blend of soulful Afropop and R&B resonated deeply with audiences across these regions.
Gyakie, a Ghanaian singer, also captured attention, ranking fourth in her home country. Tems…
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