Opinion: How Boeing could still win back our trust

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The ongoing string of high-profile incidents at Boeing has made it clear that there are profound problems within the company. Boeing’s now all-too-familiar pattern of incremental fixes and curated responses is a common strategy for companies seeking to weather the storm of a single product fault or corporate misstep. But when the storm perpetuates, then the strategy has backfired. Instead of isolated incidents that may be accidental, the public now could see in Boeing a pervasive, systematic failure.

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