New study finds Netflix needs more Latinx shows and movies

  • February 26, 2021
New study finds Netflix needs more Latinx shows and movies
The Netflix (NFLX) diversity audit was conducted last year by the USC Annenberg Inclusion Initiative, an entertainment industry diversity think tank, which unveiled its findings on Friday. Researchers examined 126 Netflix original movies and 180 original scripted series posted on the platform from January 2018 through December 2019.
The demographic analysis revealed just 4.5% of main cast members went to Latinx actors and filmmakers during that two-year span, even though Latinos make up roughly 18% of the US population.

The percentage of Black main cast members on Netflix reached 22.7% in 2019, up from 16.2% in 2018. About 13% of the United States is Black. Asian individuals, who comprise about 6% of the United States, were about 7% of Netflix main cast members in 2018 and 2019.

Women of all races, who make up about 51% of the United States, represented 52% of leads and co-leads in Netflix original films and series over the two-year span. Researchers also said Netflix needs more content centered on Native Americans, members of the LGBTQ+ community and people with disabilities.

Lead author Stacy L. Smith says Netflix is “doing quite well” when it comes to leading roles going to women and most people of color. But the streaming service — and Hollywood at large — still have a major problem greenlighting films and shows made by and starring Latinos, who researchers have determined purchase more movie tickets per capita than any other US racial demographic group.
In 2018, Latinos purchased 23% of movie tickets sold in the United States, according to a Motion Picture Association of America study. The collective buying power of US Latinos reached $1.3 trillion in 2015 and was projected to reach $1.9 trillion by 2023 prior to the Covid-19 pandemic, according to Nielsen data.

“The industry is at the floor on Latinx representation,” Smith told CNN Business on Thursday. “We’re hoping numbers like this will help to really ignite a movement in the community.”

Netflix said this…

Read the full article at rss.cnn.com

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