Michael Goodwin: Biden family has no shame – here's why they get away with it 

They can’t quit the grift. No sooner had Joe Biden won the White House than his family went back to trying to make a buck off his name. 

The latest sordid example involves one of Joe’s younger brothers, Frank Biden, appearing in a Florida law firm’s ad – on Inauguration Day no less. The ad used the president’s name to draw attention to the Berman Law Group’s class-action suit against sugar cane growers.

“The two Biden brothers have long held a commitment to pushing environmental issues to the forefront,” says the ad. “The president-elect has vowed to rejoin the Paris Agreement and wants to set ambitious greenhouse gas reduction targets.”

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The ad, first reported by CNBC, appeared in the Daily Business Review and carried a picture of Frank Biden and quotes him saying, “My brother is a model for how to go about doing this work.”

How touching. And shameless. 

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After the enormous political trouble Hunter Biden’s shady business ties caused during the campaign, Frank’s bid to piggy-back on Joe’s election sounds especially reckless. But here’s another way to look at it.

Biden family members are oblivious to conflicts and criticism because they’ve been swimming in swamp corruption for decades. The two brothers, Frank and Jim, and Hunter have made millions and millions based on selling the perception of access to Joe’s power. 

Having gotten rich and gotten away with it, why quit now? Joe is no longer one of 100 senators or just the vice president. Now he’s the “big guy.” Ka-ching!

A corresponding myth the Bidens sell is that Joe, like Sgt. Schultz, knows nothing. Ignorance is hardly a virtue given the circumstance, but with most media giving him a pass, Joe’s never paid a price. 

As a candidate for president, he insisted he never discussed Hunter Biden’s vast foreign businesses with him. Yet…