No selfless act! People are more likely to donate money to charity if they think they’re benefitting THEMSELVES, study finds
- Researchers implemented a ‘statewide natural field experiment’ in Alaska, US
- They worded postcard adverts for charitable donations in two different ways
- The one that emphasised selfish benefits was best at getting people to donate
If charities want to start receiving more donations, they should tweak their marketing to make the public…
