We want to be served. We want to be loved. We want to be in control. We want to associate with successful people, events, and stories. We want to know we are not being taken for granted. We want to know we are in the picture. That is what customers think about when they engage with your products and services. That is what they see when they walk into your banking hall, your store, click your button or use your app. Well, what do you see as the owner of the business?
The former group Chief Executive Officer of Polaris Bank did see a different vision. He…
