The investigations could eventually result in hefty fines, and increase pressure on Facebook to make changes to its business model, which is already the focus of a lawsuit brought by the US government.
In a statement Friday, the European Commission said it is assessing whether Facebook breached EU competition rules by using data gathered from advertisers on its platform to compete against them.
European Competition Commissioner Margrethe Vestager, who has launched multiple investigations into US tech companies, said in a statement that data collected via social networks “should not be used…
