HONG KONG, Jun 8, 2021 – (ACN Newswire) – Sterling Group Holdings Limited (“Sterling Group” or the “Group”, HKEX: 1825), an apparel manufacturer for upmarket international apparel brands, is pleased to announce that it has officially launched the American premium lifestyle apparel brand, JP by J. Peterman, as an extension of the J. Peterman brand it already owns. The new sub-brand, marketed primarily online through internet, website, social media channels or key opinion leaders (KOL), is curated for a younger customer base who wants to escape from fast fashion, and desires more individuality, style and quality in their daily wardrobe.
Sterling Group made a foray into brand ownership by acquiring the J. Peterman brand in 2019. Founded in 1988, J. Peterman is a U.S. brand with more than…
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