Apple hires former BMW executive for car project- Bloomberg News

Apple hires former BMW executive for car project- Bloomberg News

The Apple Inc logo is seen hanging at the entrance to the Apple store on 5th Avenue in Manhattan, New York, U.S., October 16, 2019. REUTERS/Mike Segar

Apple Inc(AAPL.O) has hired Ulrich Kranz, a former senior executive at BMW AG’s electric car division, to help its vehicle initiatives, Bloomberg News reported on Thursday, citing people familiar with the matter.

Kranz will report to Apple veteran Doug Field, who led development of Tesla Inc’s (TSLA.O) mass-market Model 3 and now runs Apple’s car project, the report said. (https://bloom.bg/3zbslcq)

Apple did not immediately respond to Reuters…

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Apple hires former BMW executive for car project- Bloomberg News

 

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