The romanticisation of entrepreneurship has made many people delve headfirst into the sea of business, unaware of the hurdles and barrage of sleepless nights that accompany owning and running a business. For many, the idea of being free from other people’s commands and being their boss lures them into the business. But the reality of business is far removed from the freedom to do whatever you like’ that many entrepreneurship preachers have bandied around. Entrepreneurship is hard! says Digital and email marketing strategist, Samantha McGregor.
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