Apple CEO Tim Cook doesn’t like the metaverse…

Apple CEO Tim Cook doesn’t like the metaverse — he predicts a different technology will shape the future

CNBC on X (formerly Twitter): “Apple CEO Tim Cook doesn’t like the metaverse – he predicts a different technology will shape the future. (via @CNBCMakeIt) https://t.co/XcNwihjgxg / X”

Apple CEO Tim Cook doesn’t like the metaverse – he predicts a different technology will shape the future. (via @CNBCMakeIt) https://t.co/XcNwihjgxg

Via CNBC:

Tim Cook is the latest big name in tech to pour some cold water on the industry’s excitement over the concept of a metaverse.

“I always think it’s important that people understand what something is,” the Apple CEO told Dutch publication Bright on Friday. “And I’m really not sure the average person can tell you what the metaverse is.”

Unsurprisingly, Apple hasn’t yet publicly touted any plans for the metaverse, a term typically used to describe virtual reality (VR) platforms where people can interact, work, shop and play games using immersive technology like a virtual reality headset. These virtual worlds already exist, in some form, but many of the biggest names in tech are working to develop the hardware and software necessary for people to spend significant time — and money — in the metaverse.