Once presenting itself as one of the world’s most welcoming countries to refugees and immigrants, Canada is launching a global online ad campaign cautioning asylum-seekers that making a claim is hard.
The C$250,000 ($178,662) in advertisements will run through March in 11 languages, including Spanish, Urdu, Ukrainian, Hindi and Tamil, the immigration department told Reuters. They are part of a broader shift in tone by Prime Minister Justin Trudeau’s unpopular government on immigration and an effort to clamp down on refugee claims.
Migrants have been blamed for high housing prices, although some experts argue this is a simplistic explanation, and polls show a growing number of Canadians think the country admits too many newcomers.
Slashing Immigration
The four-month campaign is budgeted to cost a third of the total spend on similar advertisements over the previous seven years.
Search queries such as “how to claim asylum in Canada” and “refugee Canada” will prompt sponsored content titled “Canada’s asylum system – Asylum Facts,” the ministry said.
“Claiming asylum in Canada is not easy. There are strict guidelines to qualify. Find out what you need to know before you make a life-changing decision,” one ad reads.
Canada has long been seen as a welcoming place for newcomers. Now its leaders are slashing immigration and trying to get temporary residents to leave and to prevent people fleeing U.S. President-elect Donald Trump from claiming asylum.
