Samsung S24 launch drone show tonight as seen from Canary Wharf in timelapse (mirror flippedđ) #samsungs24 #galaxys24 #GalaxyAI pic.twitter.com/eyfZpFbAoQ
â London Viewpoints (@londonviewpts) January 17, 2024
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đ¸ A spaceship, made of 550 drones, lit up Londonâs skyline last night as it hovered over Canary Wharf
— The Telegraph (@Telegraph) January 18, 2024
The installation was part of Samsungâs new Galaxy S24 product launch
The UFO stretched over 160m wide, signifying the infinite possibilities that come with AI pic.twitter.com/nVOhRrKr5z
UF-OH?
Massive Samsung drone show with colourful whirring lights âmistaken for UFOâ â and passerbys cry âcall the Men In Blackâ
The spectacle marked the launch of Samsung’s new Galaxy S24
THE SUN
STUNNED Londoners got a âclose encounterâ of the drone kind as a âspaceshipâ appeared over the River Thames in Canary Wharf.
Wednesday night, onlookers in the bustling London district were left speechless as it appeared a craft from outer space was landing on the waterway.
Bright lights lit up the night sky taking the audience on a journey through the solar system with a series of colourful celestial scenes.
Passersby could be forgiven for thinking it was going to be their first encounter with another life form, but it was one of the UKâs biggest ever private drone displays to mark Samsungâs largest launch yet â the flagship Galaxy S24 devices.
As part of the show, âGalaxy AI is hereâ was prophetically written in the stars, in an opening visual that stretched 160 metres wide across the city and announcing the arrival of the brandâs latest AI technology designed to transform the phone experience.
The eight-minute-long display featured 550 drones and took more than 650 hours to design and program.
Passerby James Carr posted on X: âClose encounters of the London kind! Spaceship in London this eve â call the Men In Black!â
While another, Joe Jones, welcomed our new ârobot overlordsâ on the social media platform after seeing the show in the sky.
Annika Bizon, spokesperson for Samsung UK and Ireland said: âWe brought the stars, solar system and universe closer than ever before to the British public to demonstrate the infinite possibilities as we look to embark on a new journey with Galaxy AI.â
The S24 becomes the first phone to debut Circle to Search with Google, allowing users to search for items with a simple gesture from the deviceâs screen, whilst also introducing text and call translations to enable barrier-free communication..l
The Samsung Galaxy S24 will be widely available in Samsung channels and major UK retailers or from Samsung.com.