Firm eyes $8.7b insect repellent market

Firm eyes .7b insect repellent market

By Kelvin Osa-Okunbor

 

A player in the insect repellant value chain Godrej Nigeria Limited said it has been fine-tuning strategies to grow its penetration in emerging  and frontier markets valued at over $8.7 billion.

Besides, the company said it has invested in research and development to grow the product line in the  market valued at over $100 million.

Part of the strategies, the company, said it has put in place include its dynamic research and development initiatives, product durability, appropriate pricing and collaboration with governments and…

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Firm eyes $8.7b insect repellent market

 

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