Nigerian pastor and YouTuber Jerry Eze has reportedly become Nigeria’s highest-paid YouTuber, earning more than N7 million daily from his popular online prayer platform, New Season Prophetic Prayers and Declarations (NSPPD).
According to a recent report, Eze’s channel boasts over 2.12 million subscribers and attracts more than one million views per day. This substantial audience has helped Eze earn an impressive daily income, with his highest single-day revenue reaching a staggering N21 million on July 16, 2023, due to increased viewer traffic.
TECH ECONOMY
Pastor Jerry Eze’s YouTube channel, Pastor Jerry Eze, has earned him the enviable title of Nigeria’s highest-earning YouTuber.
Eze is the founder of Streams of Joy International, a church with over 16 branches across Nigeria, the United Kingdom, South Africa, Canada, and the United States.
This is according to a recent report by Playboard, a data curation platform that provides rankings for YouTube channels globally.
The report states that Mr Eze, the convener of the New Season Prophetic Prayers and Declarations (NSPPD), a popular online prayer meeting platform with over 2.12 million subscribers and over one million views daily, earns more than N7 million daily.
Pastor Eze, a former Communications Specialist with The World Bank, emerged as Nigeria’s highest-earning YouTuber because he is the most ‘Super Chatted’ content creator on YouTube in Nigeria.
Super Chat, introduced in January 2020, is a paid feature on YouTube that highlights a viewer’s message at the top of a chat for a specified duration.
The longer the message (Super Chat) is pinned, the higher the cost and earnings for the YouTuber, in this case, Mr Eze. YouTubers get 70 percent of the money earned and paid from Super Chats.
Super Chat is a significant revenue-spinner for Pastor Eze because his viewers purchase them (Super Chat) to highlight their prayer requests and testimonies during his live streams.
Playboard data showed that the Abia-born’s total revenue from his content, primarily live-streamed on his YouTube page (Pastor Jerry Eze), amounts to N7.81 billion (money made during a specific period.)
On its website, Playboard said it uses a sophisticated methodology to arrive at these figures by analysing millions of data points daily. This platform, which provides data on YouTube channels worldwide, includes monitoring subscriber changes, varying the frequency of view and like checks based on the age of videos, and conducting daily checks for new content and videos with over 5,000 views.
YouTubers earn through various means, including ad revenue, sponsorships, brand deals, merchandise sales, channel memberships, Super Chats, Super Stickers, YouTube Premium revenue, affiliate marketing, and crowdfunding or donations.
During a live stream, Playboard data revealed that the History and International Relations graduate of the Abia State University (ABSU) channel had 185 512 viewers and an average viewership of 87,356 when it went live.
Mr Eze’s YouTube channel, launched on 21 November 2019, has become a digital sanctuary for individuals seeking prayer in Nigeria and worldwide. Since its inception, it has accumulated 418.28 million lifetime views.
According to the 41-year-old pastor, NSPPD celebrates miraculous testimonies daily, including reports of terminal illnesses like cancer being reversed, changes in genotypes, blind eyes, and deaf ears being restored, the lame walking, and even the dead being brought back to life.
As of press time, the Playboard indicated that the channel had not earned any amount on Wednesday but earned N7.64 million on Tuesday.
Mr Eze, known for the tagline, “What God Cannot do, does not exist”, began his ministry in 2009 pastoring at All Saints Chapel in Raleigh, North Carolina, United States.
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