Lagos: Used bras business booms, women give reasons

Lagos: Used bras business booms, women give reasons

PUNCH

That the second-hand underwear market in Lagos is experiencing significant growth is not news.

What is news, perhaps, is the rising demand for used bras.

Some women say that their decisions when buying bras are based on some factors which include affordability, durability, and quality.

Many say they go for the fairly used bras, popularly known as “Okrika”, because they are mostly available, affordable and durable.

Apart from busy markets such as Tejuosho, Balogun and Katangowa, in Lagos State, thrift bras can be found in smaller markets, stores and from roadside traders.

Mrs Peace Okeke, also known as ‘Lady Bra’ among her customers in Festac Town, in Amuwo Odofin Local Government Area of the state, says she has been in the trade for more than 18 years.

According to Okeke, since she has been in the business, many of her customers have come to trust high quality and first grade thrift bras.

Okeke, who sells both thrift and new bras, says for those seeking affordability, durability, and comfort, these first-grade second-hand bras are an increasingly popular option.

“I have been in the business for the past 18 years, and I have seen how people’s preferences changed.

“Most people prefer it. One, it’s durable, and long-lasting, when in use. Secondly, it’s cheap, it’s affordable. Anybody can afford it,” she said.

She notes that new bras, particularly from top-tier international brands, can cost between N15,000 and N50,000, or more, for one, but the thrift bras offering similar quality are available for as low as N5,000.

“People buy the new ones but for the average person, especially those with limited income, they can get thrift bras for N5,000 comfortably.

“You can as well get three bras for the same price as one new bra, and they will last as long as you need them to,” she explains.

While some may hesitate to buy second-hand bras, especially due to social stigma or hygiene concerns, Okeke stresses the value of opting for thrift items.

She says thrift bras are the better choice for those on a budget.

“The economic situation in the country is hard. Some people have the money to get that of N15,000 or N20,000.

“I will advise those that cannot afford to, instead of spending N15,000 on one bra, you can use that N15,000 to get three good bras.

“They will last you as long as you want without spoiling unless you decide to change your underwear,” she said.

On the hygiene aspect, Okeke says washing them properly with warm water and salt is the simple solution.

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