Britannia named the UK's worst hotel chain for TENTH year running by Which? – and Premier Inn is No1

Britannia has been named the UK’s worst large hotel chain by Which? for the 10th year in a row.

Its dismal reputation has been further cemented following an annual survey by Which? that asked respondents to assess 35 chains across 10 key categories, including bed comfort, food, customer service, ‘description matches reality’, and Wi-Fi. Britannia, which has an average room price of £119, scores just two out of five stars across every category.

One guest described their Britannia room as ‘absolutely dire, drab and smelly’, the consumer champion says. Topping the list is Premier Inn, which has an average room price of £89 – making it the second cheapest of the large hotel chains that were surveyed, after Travelodge.

MailOnline’s Ted outside the Britannia…