Nigeria has the fastest-growing economy in Africa and has in recent years made some progress in her socio-economic and political life.
• According to the World Bank Nigeria has the World’s 26th-largest Economy
•Nigeria is the 14th largest producer of Oil according to the US Energy Information Administration.
•Lagos, Nigeria’s largest city, is a thriving ‘world city’, with a strong financial and economic base.
• Nigeria has the second-largest film industry in the world.
Talking about the economic development of a country and its image, one of its best practices is, of course, Nation Branding. A new lead in Nigeria that has embarked on a nation branding process is Jonah Ubanmhen.
Jonah is a gifted brand builder. He has a compelling story, understands the power of brands, and appreciates the importance of symbolic visibility
Nigeria needs a leader like Jonah because its brand is troubled.
People are quick to group Nigeria with other…
