Tech giant, Google, has disclosed that it removed over 3.4 billion ads, restricted over 5.7 billion, and suspended over 5.6 million advertiser accounts in Nigeria and other parts of the world in 2021.
In a statement titled “Google Commits to Keeping Ad Platforms Safe for Users, Advertisers, and Publishers in Africa”, the company said access to quality information has never been more important across Africa, especially since the COVID-19 pandemic.
The statement noted that regulators across the world are demanding a more private internet, and businesses in Africa must acknowledge and respond to this shift in consumer behaviour.
The tech company noted that as people manage more of their lives online, their concerns over how personal data is gathered, used, and shared have grown.
In light of the growing privacy concern, Google said it placed users at the centre of its work across every product by ensuring safety and security.
