‘Harry Potter’ tour heads to Tokyo as Warner Bros courts more Asia fans

Hong Kong/Tokyo
CNN
 — 

Hogwarts is coming to Tokyo, as Warner Bros. pushes to expand one of the most successful franchises in literary and cinematic history.

The company showed a preview of a new “Harry Potter” studio tour in the Japanese capital on Wednesday, its first outside the United Kingdom. The experience, which launches this summer, allows fans to wander the sets of Diagon Alley and Platform 9 3/4, and see original props and costumes from the films up close.

“We’ve kept it all,” Jeff Nagler, president of worldwide studio operations at Warner Bros., told CNN in an interview in Tokyo. Warner Bros. and CNN share the same parent company, Warner Bros. Discovery (WBD).

Nagler said the studio had chosen Japan because the country is one of its top markets — and also has potential to serve as a gateway to the wider Asia Pacific region.

“That was one…