What The Bud Light Debacle Reveals About Woke Ideology In Corporate America

The worm may be turning on corporate America’s love affair with progressive woke ideology, at least among the people in charge. According to reporting from The Daily Wire and others, the top level executives at Anheuser-Busch were caught totally off guard when they learned that one of the planet’s most controversial trans influencers had been hired as a face of their Bud Light brand. There is an important lesson in all this about how wokeness works.

Dylan Mulvaney, who charted his “first year as a girl” on social media to great acclaim from progressives, including those at the White House, appeared last month in an absolutely bizarre March Madness themed video promoting Bud Light. He pops up in a bathtub, wearing pearls, adopting his usual dumb, ditzy girl persona, this time complete with reference to “that sports thing,” to celebrate the low calorie brew. It was his classic performance which conservative and feminist critics have called “woman-face.”

As the video…