Bud Light has continued its slide from its long-standing place as the top-selling beer in America in the aftermath of its partnership with transgender-identifying activist Dylan Mulvaney.
According to new numbers from NielsenIQ analyzed by Bump Williams consulting firm, the embattled beer brand again placed second to Mexican beer Modelo Especial, which is owned in North America by Constellation Brands. Anheuser-Busch owns Modelo Especial outside of North America.
The numbers show that Modelo Especial made up 8.4% of retail beer sales while Bud Light composed 7.3% of retail beer sales for the week ending June 3, CNBC reported. Bud Light sales fell 24.6% while Modelo Especial increased its sales by 10.2% compared to last year during that same time period, based on the data.
Previous reporting indicated that Bud Light first lost its top spot last month when Modelo Especial sold more than $35 million worth of beer over a four-week period in May.
“Unless Bud Light starts to experience a…