As the world comes to realise that this is just the beginning of the soft power of Nigeria, which by 2050 can become a behemoth, the Nigerian government needs to make this a national priority: from establishing a policy framework that connects significant ministries into a platform of focus, to generating strategies for the country’s different cultural industries to establishing partnerships with the private sector to drive investments that support the different craft capacities within local and international markets.
If there is any year set as the benchmark of the near future, it is 2050, at least on global terms. For Nigeria, it is projected to be a year of destiny. Nigeria will be the third most populous country in the world by many estimates in or by 2050, just behind India and China. As defining a issue as the projection that half of the global population of young people will be from the…
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Soft power and Nigeria’s emergent global renaissance, By Adewale Ajadi
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