The challenges of doing business in Nigeria are not insurmountable despite the huddles they constitute for businesses and investors, says Jocelyne Muhutu-Remy, Spotify’s managing director, Sub-Saharan Africa.
Ms Muhutu-Remy made this known during an exclusive interview with PREMIUM TIMES in Lagos, Nigeria’s commercial hub. The top official visited Nigeria this month alongside other top executives of the company as part of efforts to immerse themselves in the Nigerian market, which has been identified as one of Spotify’s priority markets.
“We are still relatively new in Africa and the Nigerian market, having only expanded here slightly over two years ago but the challenges are not insurmountable,” she said.
“Piracy is still the most common challenge in the music industry in African markets. Low internet connectivity and storage issues are challenges across Africa. In addition to bandwidth challenges in less urban areas, Nigeria also has a vast low-end Android…