From Hollywood studios to beer makers and personal hygiene brands, for the past decade corporate America has been pushing increasingly progressive ideology, often to the outrage of a large portion of their target audiences and even to the detriment of their sales. But judging by recent statements made by some of the most influential figures in finance, there may be a small glimmer of hope at the end of this “woke” nightmare.
Over the years, the phrase ‘get woke, go broke’ has time and time again proven to be more than just a popular catchphrase. Take for example Gillette, which cost its owner Procter & Gamble $8 billion after the release of its infamous commercial that tried to take a dig at “toxic masculinity.” Or Budweiser, whose Bud Light used to be one of America’s top-selling beers but is now facing a nationwide boycott after the company did a catastrophic collaboration with transgender activist Dylan Mulvaney.