A brand is a promise kept consistently over a period of time. Every brand has a promise it makes to its customers or consumers, and to keep this promise is to keep customers’ trust and engender loyalty, a combination essential for business longevity. It is on this premise that sustainable businesses are built as they continue to progressively deliver on their premises without compromising on quality and value. In Nigeria, there are noteworthy businesses and organisations that have distinguished themselves as viable brands by faithfully delivering on their promises, but one organisation stands out amongst them all.
Flour Mills of Nigeria Plc (FMN) has been an invaluable growth partner with Nigeria since its inception on 29th September, 1960 just 2 days before Nigeria’s Independence. FMN is primarily a food company with interest in food processing and agro allied businesses across five key value chains comprising Grains, Sweeteners, Oil and Fats, Starches, and Animal…