Oxford Languages has declared ‘brain rot’ as the Oxford Word of the Year for 2024, reflecting the evolving concerns surrounding online culture and its impact on mental well-being.
This decision, made public on Monday through a press release on the Oxford Press website, marks a significant cultural moment as ‘brain rot’ surged in usage, especially among younger generations.
Defined as “the supposed deterioration of a person’s mental or intellectual state, especially viewed as a result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging,” the term gained prominence throughout 2024, resonating strongly with those worried about the effects of excessive social media engagement and consumption of low-value content.
“We’re pleased to announce that ‘brain rot’ has emerged as the defining term for 2024,” said Casper Grathwohl, President of Oxford…