The Advertisers Association of Nigeria has raised concerns over the continued absence of a governing council for the advertising profession, arguing that the lack of an independent council separate from the regulatory body is detrimental to the industry.
President of ADVAN, Osamede Uwubanmwen, in a telephone interview, expressed dissatisfaction with the structure of the Advertisers Regulatory Council of Nigeria, stating that the law establishing it failed to provide a clear distinction between regulation and professional governance, submitting, “We are the only industry or profession that has both the professional body and regulatory body with the same address.”
According to Uwubanmwen, other professions have separate councils overseeing professional development while regulatory agencies handle enforcement. “The bankers have their Chartered Institute of Bankers of Nigeria, as the Central Bank of Nigeria regulates the practice.
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